I dropped out of University to build a startup. Since then, I’ve spent 15 years building companies; 1 failure (MatchChat), 2 successful exits (Sanctus & The Knot) and coached 100+ founders to flourish.
I loved building Sanctus. I lived and breathed our mental health mission. It was my passion that built our brand, closed our first customers, investors and employees. I was in flow and we got to £1m ARR quickly.
At ~80 people and £2m+ ARR with 150+ b2b customers, I began losing my edge. People “smarter” than me gave advice and I wavered. I got confused on what to let go of and what to hold onto. I became stressed and anxious building my dream company. I didn’t know how to be a Founder & CEO authentic to me.
You set out to build the business of your dreams, for it to work for you and you end up burning out, working for it - Sifted
I hired a CEO and created a Founder role for me. I exited in 2022 to ScaleUp Capital, bringing in £8m of investment into the business and selling my shares along the way. I moved to a board role, wrote a book with Penguin on Mental Health at Work and created an MSc Entrepreneurship Course with University of Staffordshire. Sanctus has now merged with 2 other companies maintaining our brand.
Now, I help founders travel the same roads I have; 1) Create a business you love 2) Be yourself in it 3) Get to where you want to go.
I work with founders 1:1 to guide and support. I’m in your corner, on your side. I’m a mentor, coach and advisor that wants you and your business to win.
Who I work best with:
Founders with revenue between £100k - £2m
Founders with a social mission
Founders who have lost or are losing their spark and want to get it back
Founders who want to bring more soul and passion into their work
Founders who want it all; no burnout, good mental health, good relationships and a great business.
Topics I support you with:
In our work together, we’ll discover what is important to you and go there. Here are some examples.
setting a clear direction and strategy
your role, loving what you do everyday
delegation, hiring and letting go
exit planning, leaving your business, selling shares, transitioning into something new
mental health, self-care, burnout prevention
relationships (employee, investors, co-founders)
personal brand, writing and social media
purpose, soul and essence of your company
Outcomes & ROI
Everyone I have ever worked with has moved forward and arrived at their destination.
Your business runs smoothly, you feel great and are happier and healthier than ever.
ROI: Sanity
Your business grows 50% - 100% in 12-24 months, because you are in flow and making good decisions with guidance.
ROI: 10 - 50xYou transition out or exit your business with an ongoing board role and/or cash amount.
ROI: 10 - 50x
Investment: £4k - £8k per quarter. 3 month trial and then rolling monthly.
How I work
Weekly or fortnightly 60min deep dives where we make progress on 1-2 of your biggest challenges.
Regular check-ins on text or voicenote
Before each session you fill in an update sheet with key metrics, reflections and challenges.
Your investment is £1,000 - £2,000 per month.
I work 1:1 with you or with your founding team.
Steps Forward
Apply here
We discuss where you are and where you’d like to be.
We agree to work together.
I send a confirmation follow up confirming our contract and session dates
Pre-session you complete an Update Sheet that includes; KPIs, personal reflections and biggest challenges
A typical session; Framing, grounding, checking in for ~ 10 mins. Deep dive into your biggest challenges for ~40 mins. Checking out, agree takeaways and action for ~ 10 mins.
My style
I dance between coaching and advising you.
I don’t believe founders need a pure play coach. I believe most founders need someone who has been there and done it, with a coaching edge. That is me. I mostly believe you have the answers about your business, but you can’t always see a path you’ve never walked before.
My job is to show you the way.