I’m James.

When I write, change happens, and I love to write.

In 2016 I began writing about mental health. Five years later and I’d played my part in changing mental health culture in the UK. I built a business, created a community, brand, podcast, coaching product that supports tens of thousands of people and wrote a book on mental health at work with Penguin.

In 2022 I began writing about Stoke-on-Trent, Staffordshire, and Regional Development. I wrote an MSc Entrepreneurship that launched 100 businesses, built a global community for people Made in Stoke and started a new regional media outlet.

Now, I’m sharing my knowledge and experience with others. I guide founders along the way. I build brands. I write. I create.

Here you’ll find all of my writing.

How it works

When you subscribe on Substack, you’ll receive newsletters from me. I won’t spam you and I won’t sell to you. If i’m writing a book or creating a brand, I might tell you about those.

This will be unlike most newsletters you receive. I write with vulnerability and honesty, I share my story, live, as it happens. Not after the fact with a bow on it. I hope you won’t receive any other newsletter like this one.

I write about a very wide range of topics, all of which stem from my experiences of the world in life, in business, in art, in relationships. I have no niche. My niche is me and my uniqueness. I won’t wedge myself into marketing, or business building. I write about all of my life in all of it’s colour.

I hope that when you read my writing it slows you down and creates a moment for you to stop and pause. I hope I say what you’ve been feeling, or thinking but couldn’t put words to. I hope you feel seen and heard. I hope you know I’m out there watching the world with you.

Cheers,

James x